The key to attracting customers to your business is to provide them with the best all-over service you can offer.
By doing this, you'll expand your consumer base, the company's revenue and your profit margins.
One way of doing this is to instigate retail audits. This takes feedback from a customer's experiences with your business and, as a result, lends your company ways it can improve.
In short, performing a retail audit will simply improve the business and services you have to offer. Let's take a closer look at how they work.
What is a Retail Audit?
Retail audits are reports, studies or questionnaires of a particular retail outlet. They are performed by representatives of the brand.
The idea is to collate data to improve upon the way the organization already functions.
The various types of information that might be taken from a retail audit vary from sales volume to pricing, as well as descriptions of in-store displays and promotional materials and the activity of a competing brand.
A Crucial Business Asset
A retail audit is a necessity when it comes to a business.
It will offer suppliers a chance to guarantee that you, the retailer, are a compliant business that they can trust.
These studies give the supplier the chance to learn precisely how your business is product placing, pricing, and promoting their goods.
In addition, managers at a company can use a retail audit to take action that reduces inefficiencies and promotes sales within the business.
What Retail Audits Can You Do?
There are various ways you can conduct this research.
The different audit forms out there are best used when they reflect the data being collected.
Questionnaires are excellent ways for brand representatives to document how customers feel about them. These methods of retail auditing also give hints at who your stiffest competition is.
Merchandising reports are best for performance. These look at topics such as inventory numbers, units ordered, retail pricing and product standards.
A promotional report is a method used when brands hold sales or promotions. They are effective ways to monitor the way the sale is progressing.
Competitor surveys often unearth information about how a brand weights up against its direct competition. These surveys look at the likes of other brands in a store, competing pricing and any promotions competitors are running.
Ways to Improve
How can you improve on certain aspects of your business with audits?
Brand awareness can be monitored by surveying your customers and asking them short questions. These might include 'how would you describe the company?' or 'why did you choose to buy from us?'
Improve on the company's ease of access by searching for your website on a smartphone and navigating around it as if you were a customer.
The customer experience can be audited by using mystery shoppers to interact with people in your store. Keep them coming by email marketing and looking at online activity to your sites.
Learn More and Get Started Today!
PURE CX is founded on more than two decades of international customer experience management in the retail, tourism and hospitality industries.
Our team of young and enthusiastic consultants, from an array of backgrounds and cultures, is dedicated to providing a range of customer experience management solutions.
Our methods are designed to increase quality, efficiency, and profitability for your organization.
We conduct specialized business units focused on measuring and providing solutions for each area of customer experience and engagement.
We're here to guide you through the ways a retail audit can benefit your business and make it an even better one. Contact us today for more information!
